My goal back then? To smell as cool as Britney, Christina, and the members of Destiny's Child. Spritzing scents has been a steadfast component of my beauty routine since then-iconic body sprays from Victoria's Secret (two words: Love Spell) entered my world in the early 2000s. Whether you are a lover of all things ’90s and early 2000s nostalgia or perhaps just need a bit more calm and comfort in your life, here are 11 modern vanilla perfumes that have taken part in the gourmand note’s triumphant comeback.No one asked, but here's a fun fact about me: I'm low-key fragrance-obsessed. Kattan shares, “as basic as the note may sound, vanilla is one of the most versatile (and expensive) ingredients in perfumery.” And in the case of Kayali’s most recent launch - which just so happens to be created by Firmenich’s Chelariu herself - she explains, “when I started working on Vanilla Royale, I wanted to turn up the intensity on the original DNA of our cult-fave Vanilla | 28 and make something super bougie, opulent, and sexy.”Īnd TBH, the multi-faceted combination of exotic oud, sugared patchouli, and golden rum in tandem with vanilla epitomizes just how much the nostalgic note has grown up over the years.
I think a lot of it has to do with the emotions and moments that are tied to the vanilla note.”Īs our world is navigating through a post-pandemic landscape of a looming recession, volatile political happenings, and unsettling injustices - the desire to feel comforted in our personal environments seems warranted to say the as so many of the Y2K-era trends have been modernized for today (case in point: frosted blue eyeshadow being rebranded as the more wearable “washed denim” eye), vanilla fragrance compositions have matured into timeless aromas that are rich, complex, and highly versatile. Kattan chimes in to share, “vanilla has always been popular, but due to the pandemic, we’ve seen more and more people getting into fragrance than ever before. “Since the beginning of Covid, we’ve noticed a real success with comforting smells,” Chelariu explains. Well, both Chelariu and Kattan agree that this resurgence is closely linked to Covid-times. It’s familiar and comforting.”īut aside from the clear emotion-enhancing benefits, what might the vanilla renaissance of the 2020s be attributed to? “When I think of vanilla, I think of celebrations and birthday cakes. Mona Kattan, the founder and mastermind behind the cult-fave perfumes à la Kayali, chimes in with similar sentiments. Depending on the country, consumers found vanilla either joyful, romantic, comforting, relaxed, or sensual - it was always something that enhances their mood.” And according to a recent study published in Current Biology, the scent of vanilla is overwhelmingly loved worldwide and by numerous cultures. It was a pillar for base notes of amber-y, woody, and Middle Eastern-inspired fragrances which were best sellers during the ’80s and ’90s.”Ĭhelariu carries on to explore our deep connection to the note: “We recently did a worldwide study based on 4,000 consumers from 11 countries, which ingredients they associated with which feelings.
If we look back at the history of fragrances, we quickly realize that vanilla has always been omnipresent in perfumery. , vanilla arrived to Spain in 1516 and soon became popular in fragrances. “Vanilla was originally discovered and used in Mexico by the Aztec Indians for trading purposes. Gabriela Chelariu, a senior perfumer at Firmenich, muses on the history of vanilla, and why the aroma is so widely beloved around the world. Though this time, however, the fragrance compositions and scented stories are a bit more modern and elevated for the 2022 consumer. Vanilla is one of those aromas that is so well-loved and easily recognized - and especially for those that were around to remember its heyday in the ’90s and early 2000s (hello, Victoria’s Secret’s Vanilla Lace and Bath & Body Works’ Warm Vanilla Sugar body mists), the sweet-smelling scent brings with it a certain nostalgia that truly takes one back to those now-distant core memories.Īnd just as most trends from the youth of Millennials are making their way into the current day (like, say, frosty blue eyeshadow, velour jumpsuits, and butterfly clips, to name a few), vanilla perfumes have made a major comeback.
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